Piergiorgio Capozza

“It is only by building a strong brand that the exceptional value of luxury hospitality can be conveyed. The stronger the brand, the greater the perception of exclusivity that the marketing can leverage to satisfy the luxury guest’s desire for something truly unique.”

Piergiorgio Capozza

Director of Marketing

“It is only by building a strong brand that the exceptional value of luxury hospitality can be conveyed. The stronger the brand, the greater the perception of exclusivity that the marketing can leverage to satisfy the luxury guest’s desire for something truly unique.”

Piergiorgio Capozza

Director of Marketing

Bio

With proven experience in marketing, branding, communication and digital sales, Piergiorgio uses his in-depth knowledge of digital and traditional media to create coherent, effective messaging. He leads a target-driven marketing and communication effort to shape and enhance decision-making on the customer journey, through the key phases of awareness, interest, consideration, purchase and retention. An expert in marketing communication and brand design, he combines method and know-how with a creative mind. The customer’s experience and the client’s marketing needs are the twin pillars of his professional approach.

Expertise

Consumer marketing: segmentation and planning, profiling, behaviour, markets, cross-marketing/-branding, partnerships, sponsorships, budget management and resource allocation
Digital: web and social-media platforms, sales, SEO, SEM, influencer/ambassador marketing
Media: agency relations, buying, campaigns and advertising
Communication: internal comms, external media relations, press office and public relations, sales
Brand building: concepts and strategy, identity, logo and graphics, photo and video
Events: planning, creating and staging
CRM: data-driven culture, segmentation, dashboards and performance